5 Reasons Why Candidates Prefer Messaging Over Calling
Nowadays, since messaging apps have become more popular and people often communicate with their friends through SMS or Facebook Messenger instead of a phone call, it is no surprise that companies are considering how to integrate these types of communication into the recruiting process. For example: A company might use chatbots on its career site so candidates can find out information about the company without having to fill out an application form or wait for someone from human resources to respond back in person; they could also give potential hires access codes for chats within WhatsApp or even Facebook Messengers where recruiters would be available 24/7.
Great communications between candidates and employers has not only been made easier by mobile technology but essential as well because today’s workforce expects instant interactions via text
Control
There is no denying that when someone calls you instead of texting or emailing, it can be downright irritating. But why? There are a few different reasons for this feeling but the one most commonly agreed upon from studies was people felt like phone conversations were intrusive and less personal than text messages or instant messaging because as the caller you prioritize your time over theirs.
Texting is a great way for recruiters to have more conversations with candidates and provide them respect. Recruitment can be stressful, but texting helps alleviate some of the stress by giving you a greater amount of control over your responses and when they are sent
Value
Before calling a candidate, it’s important to first message candidates with questions. Messaging allows you to show them that the interview process is as easy for them as possible while also saving their time and energy! Remembering this will improve your chances of getting an in-person meeting out of the initial contact so don’t be afraid to ask about availability or logistics before scheduling something over the phone. This approach can help save some face too because not all people enjoy receiving unexpected calls from recruiters – try messaging instead and see how they respond!
Personal
It’s no surprise that a whopping 75% of Millennials prefer to receive messages over calls. This is because messaging can be just as personal and yet so much more convenient than phone conversations. On top of this, it also boosts the candidate’s feeling that they’re being valued by their recruiter – which in turn increases feelings of control (over what time / location for interviews) thus making them feel like an individual rather than part of “the masses” during recruitment process
Messaging can help with candidate experience and lead generation, but recruiters may find it time consuming. Investing in messaging software such as SmartPal could provide the type of messaging millennial candidates want resulting in better hires!
Transparency
Communication and candidate experience are practically synonymous: poor communication equals poor candidate experience. Many candidates apply to jobs, but never hear back from the employer or recruiter regarding their application status. It’s a sad fact that is hard to address because of time constraints such as phone interviews; however, there is a solution for this dilemma – automation technology can help automate tasks like responding when doing so manually would be impossible due to lack of time .
Chatbots are a new form of artificial intelligence that can automate tedious administrative tasks for recruiters, freeing up their time to focus on other important aspects of the job hunt. Chatbots can guide candidates through personalized search processes and provide short application forms. They also offer interview reminders as well as updates about your status- all without having to call or email back!
Speed
Messaging is a way to connect and engage with candidates in real-time. You’ll find that you can chat 24/7 when combining instant messages with automation using bots, which will make it easier for your potential hires to reach out any time of day
So where do you start?
The chatbot is a great way to expand your reach by being able to provide customer service 24/7. Chatbots can also do more than just respond with text, they are now capable of providing videos and images as well! In order to create an effective chatbot for your company you will need the following:
– Who would use this? (look at personas)
– Which messaging apps does our target audience predominately use? – Check out some other companies that have created successful bots such as SmartPal or AirBnB
Honing in on the most successful recruiting chatbots, SmartRecruiters has a blog post highlighting companies who have seen hiring success with these bots. If you are interested in finding out more about how one of those successes came to be, we also recommend reading this article from Hiring Success.
If you want your business case for utilizing chatting robots as an applicant tracking system (ATS) backed up by some examples-check out two articles: One at Smart Recruiters and another over at Hiring Success!